It is time to talk to the people behind salmon farming - the consumer.
As you know I have worked very hard for 25 years to inspire the salmon farming industry to grow up and clean up, but the science, the law and our activism together has not been enough. The Cohen Commission, Canada's $26 million federal inquiry, made fair and far-reaching recommendations to protect wild salmon from salmon farming, but they are being ignored by the very people who called the inquiry. In January as Marine Harvest rang the opening bell at the New York Stock Exchange the Harper government threw open the doors to farmed salmon expansion in BC.
And finally, this week Mexico and Canada voted together to prevent an inquiry recommended by a NAFTA commission directly into Canada's record on protecting wild salmon from salmon farms.
Canada is changing its laws to allow this industry to own salmon in the ocean, release chemicals that kill fish and permit destruction of wild salmon to protect farmed salmon from disease. The tail is wagging the dog with far-reaching implications to people, whales, climate and our future.
It is time to tell the consumer about farmed salmon and step one is the ad pictured below. I have raised $50,000 in matching funds if another $150,000 can be raised to place this ad where it will be seen by thousands of people behind farmed salmon in BC - the consumers.
It is time. This is something that has not been tried. You can donate here, no matter how small.
We STILL have not received a decision from the courts on whether salmon farmers can transfer diseased fish into sea pens among the wild salmon. I will let you know as soon as I know. Thank you all for sticking with me on this for so many years.